1. Do not Use Jargon in Your Essay
As a potential business student, you have perhaps spent the past few years in a business environment with its own in-house terminology. Keep in mind that you are writing for a reader who has not attended your company's meetings or contributed to its products. You should surely explain different aspects of your professional life such as your leadership skills, your career route, and your accomplishments. But do so in language that will be clear to your reader.

2. Be Interesting
Admissions officers have to read hundreds of essays, and they must frequently skim. Abstract rumination has no place in an application essay. Admissions officers are not seeking an original way to view the world; they are looking for a new way to view you the applicant. The best way to grasp your reader is to begin the essay with a captivating snapshot and keep the reader's interest.

3. Use Personal Detail
Good essays are concrete and grounded in personal detail. If you want to narrate a personal quality, do so through your experiences and do not just assert it. Write your essay in such a way that it will definitely evoke a bright image of something that really happened, placing the reader in the experience of the applicant.

4. Be Short
Wordiness not only takes up precious space, but also confuses the significant ideas you are trying to express. Short sentences are more powerful as they are straight and to the point. Notice how the revised version focuses on active verbs rather than forms of "to be" and adverbs and adjectives.

5. Address Your Weaknesses
At some point on your application, you will have an opportunity to give details of deficiencies in your record, and you should take benefit of it. Be sure to clarify them sufficiently. The best way is to turn the negatives into positives by stressing your attempts to improve. For instance, talk about your poor first-quarter grades briefly, then explain what you did to bring them up.

6. Vary Your Sentences and Use Transitions
The best essays include an assortment of sentence lengths mixed within any given paragraph. Remember that transition is not limited to words like nevertheless, furthermore or consequently. Good transition flows from the natural thought development of your argument.

7. Use Active Voice Verbs
Overuse of the passive voice makes your essay seem flat and boring.

8. Stay Focused
A lot of applicants try to turn the essay into an absolute autobiography. As a result they find it difficult to pack so much information into such a short essay, and their essays end up sounding more like a list of experiences than a logical, well-organized thought. Take care that every sentence in your essay exists exclusively to support one central theme.